Jeff Nelson is responsible for building and developing Guaranteed Rate’s presence across the Southeastern United States. As Southeast Divisional Manager, Jeff oversees the company’s sales operations and partnerships in North Carolina, South Carolina, Georgia, Florida, Alabama, Mississippi and Louisiana. He has spent 26 years in the mortgage banking arena, and left a 17-year run at his previous company to join Guaranteed Rate at the end of Q3 2017.
“Guaranteed Rate has a winning culture and an atmosphere of success for people to join us and grow their business significantly,” Jeff says. “One thing I absolutely love is the platform we offer. Our producers have the ability to double or even triple their business and live a life outside the office, day in and day out.”
Based out of the Charlotte metro area, Jeff aims to build out the division and analyze the right strategy for each market within. He regularly travels the region to manage Guaranteed Rate’s partnerships and relationships throughout the markets.
“At my previous company, I’d often receive complaints about how we could be better and the things we didn’t offer,” Jeff says. “At Guaranteed Rate, we are better. We offer all the tools, products and programs that employees need to be successful. Our culture is all about the employees and the customers, and how we can deliver for both.”
After graduating from the University of the Pacific with a degree in Business, Jeff broke into the mortgage industry in 1991. He credits his career longevity to a healthy work-life balance and the support of his family.
“A good balance in life helps you come to work happy, leave happy and go home happy,” Jeff says. “I work hard and love what I do. It allows me to come home, be present, be supportive and love my family even more.”
Jeff and his wife are the proud parents of two very active kids: a 15-year-old daughter and a 13-year-old son. Jeff enjoys coaching and supporting them in everything from soccer and basketball to cheerleading and swimming. The family also donates their time and efforts to giving back to the community and helping the terminally ill. The Nelsons are West Coast transplants, relocating to North Carolina from California about four years ago. It didn’t take long for North Carolina to feel like home.
“We want to spend the rest of our lives here,” Jeff says. “We love where we live and live where we love. Lake Norman Area is a phenomenal area to raise a family and enjoy life. It is a wonderful community and lake life is fantastic. We spend most of the summer wake surfing with friends and family.”