Guaranteed Rate Hires Fred Quick for Consumer Direct Sales
Guaranteed Rate, the eighth largest retail mortgage lender in the nation and an industry technology leader, continues its growth with the addition of Fred Quick as senior vice president of consumer direct sales. Quick will lead all revenue generation activities in Irvine, Calif., and implement best practices across Guaranteed Rate’s entire call service environment.
Quick has developed and implemented programs on a large scale designed to increase production, reduce attrition and provide superior customer experience. These include various sales coaching initiatives, leadership development programs, career pathing and cross-training initiatives.
Prior to Guaranteed Rate, Quick led sales operations of centralized divisions in California and Arizona for loanDepot.
“We are thrilled to welcome Fred aboard. His knowledge and expertise in the Orange County market and the consumer direct world are great assets,” said Victor Ciardelli, president and CEO of Guaranteed Rate. “His successful history in sales and passion for superior customer experience confirms he’s the perfect fit for our team.”
Quick joins Guaranteed Rate after the company’s recent expansion with an additional 75 loan officers to support the implementation of the world’s first Digital Mortgage.
“I am thrilled for the opportunity to help create the consumer direct platform of the future,” said Quick. “By using our Digital Mortgage and the technology which accompanies it, I genuinely believe we will change the way homebuyers apply and obtain a mortgage forever.”