Interview Your Real Estate Agent. No Really, You Should.
Buying a home can be exciting and, at times, a bit stressful. The best way to ensure the process is smooth is to align yourself with an experienced professional who offers top notch customer service and, quite frankly, just knows their stuff.
But how do you pick a great agent? How do you even know what to look for? Let’s take a look at four questions you should ask the agents you’re interviewing before signing on the dotted line.
How many transactions have you closed in a year?
If the agent you’re interviewing is closing anything like the average, 7-9 transaction per year, you might want to move on. Here’s the thing, in order to get your home sold fast you’ll want a professional who has an investment in their business – not someone who is selling homes on the side. Remember, more transactions translates into more experience, education and expertise.
Are you familiar with this area?
Agents carve out areas and work them. If an agent you’re considering doesn’t know your market like the back of their hand – move on. It’s imperative they have a clear understanding of the area’s demographics, types of homes, recent sales, number of foreclosures or short sales and the general pulse of the market.
What is your strategy for selling my home?
You want a plan and any agent should come prepared to show you how they plan on getting your home listed and sold, for asking, lickety split. Their plan should include:
- Profile of the targeted buyer. Basically, who is going to be interested in the home.
- Detailed marketing plan to ensure your home is exposed to the greatest possible audience. This will include: professional photography, well-developed open house strategy, well-developed digital marketing and listing syndication strategy and how they plan to market your home to other top buyer agents.
Don’t be afraid to ask for this information – you are spending a lot of money on their services and they should produce the results you want – within reason.
What does your support team look like?
An agent’s team can include the lender they refer, marketing team members in the office or repairmen they have on speed-dial. Their list should be robust – you need a plumber? They have one to recommend.
You’re probably wondering why this is important. Well, it’s a testament to how they are networking and building their business. If an agent has a full staff on their cell phone, that tells you they care enough about their business to know that those connections matter – and that you matter.
Finally, it’s important that your agent clearly and consistently communicate with you throughout the process. You need and deserve to know the status of your sale and you shouldn’t have to ask. A great agent will have scheduled communication and never miss a beat.
Visit Guaranteed Rate often for consumer-friendly mortgage education.
Continue Your Guaranteed Rate Education