Guaranteed Rate Partners With Texas Motor Speedway
October 5, 2021 (CHICAGO) – Guaranteed Rate, one of America’s top five retail mortgage lenders, today announces its new multi-platform promotional partnership with Texas Motor Speedway.
The national mortgage company will develop and implement prominent branding and activation opportunities for all of the speedway’s events, including NASCAR and the NTT INDYCAR SERIES. The partnership will begin with the Oct. 16-17 Autotrader EchoPark Automotive 500 NASCAR Playoffs weekend. Fan engagement and signage in prominent locations throughout the facility are just two pieces of the overall strategy for this new partnership.
“Racing fans have dubbed this track The Great American Speedway, and we are excited to partner with one of the sport’s premiere venues,” said Guaranteed Rate Chief Marketing Officer Steve Moffat.
This new partnership is an expansion of Guaranteed Rate’s integration with NASCAR, which currently includes a deal with Roush Fenway Racing and the No. 6 NASCAR Cup Series driver Ryan Newman that began in 2020.
“Speedway Motorsports is honored to partner with Guaranteed Rate with a relationship that allows them to capitalize on and broaden their already existing footprint in the industry,” said Speedway Motorsports Chief Sales Officer Kevin Camper. “We look forward to a very creative and mutually beneficial relationship with Guaranteed Rate that will benefit our race fan’s experience at home and at the track.”
Tickets for the Oct. 16-17 NASCAR Cup Series Autotrader EchoPark Automotive 500 weekend, are on sale now at http://www.texasmotorspeedway.com.
Click HERE for more information and to purchase season tickets.
About Guaranteed Rate Companies
The Guaranteed Rate Companies includes Guaranteed Rate, Inc., one of the top 5 retail mortgage lenders in the United States, Guaranteed Rate Affinity, LLC, and Proper Rate, LLC. Headquartered in Chicago, Guaranteed Rate Companies combined funded over $73 billion in 2020 and have more than 10,000 employees in over 850 offices across the United States. Founded in 2000 and located in all 50 states and Washington, D.C., Guaranteed Rate has helped homeowners nationwide with home purchase loans and refinances. The company has established itself as an industry leader by introducing innovative technology, offering low rates and delivering unparalleled customer service. In 2017, the company launched Guaranteed Rate Affinity, LLC, a mortgage origination joint venture between Guaranteed Rate, Inc. and Realogy Holdings Corp. (NYSE: RLGY), a global leader in residential real estate franchising and brokerage. In 2020, the company launched Proper Rate, LLC, a mortgage origination joint venture between Guaranteed Rate, Inc. and @properties, one of the nation's largest residential brokerage firms. Collectively, the Guaranteed Rate Companies have earned numerous honors and awards including: Forbes Advisor’s Top 10 Mortgage Lenders for 2021; Best Mortgage Lender for Online Loans and Best Mortgage Lender for Refinancing by NerdWallet for 2021; 2018 Top Lender for Online Service by U.S. News & World Report; HousingWire’s 2020 Tech100 award for the company’s industry-leading FlashCloseSM technology; No. 3 ranking in Scotsman Guide's 2021 list of Top Retail Mortgage Lenders; Chicago Agent Magazine’s Lender of the Year for five consecutive years; and Chicago Tribune's Top Workplaces list for seven consecutive years. Visit rate.com for more information.
About Texas Motor Speedway
Texas Motor Speedway is among the largest sports stadiums in the United States and features an array of amenities such as the world’s largest TV that make it one of the premier venues in the world of sports. The 1.5-mile superspeedway located in Fort Worth hosts all three NASCAR national series as well as the NTT IndyCar Series among its various races and specialty events throughout the year. Since opening in 1997, Texas Motor Speedway has generated an annual economic impact of approximately $300 million to the North Texas region. Texas Motor Speedway is owned and operated by Speedway Motorsports, LLC, a leading marketer and promoter of motorsports entertainment in the United States. For more information, please visit texasmotorspeedway.com.
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