Chicago’s hometown team
#GuaranteedRateField media coverage
In November of 2016, Guaranteed Rate began its 13-year naming rights agreement for the Chicago White Sox stadium with the launch of Guaranteed Rate Field. In addition to changing the stadium’s name, Guaranteed Rate also became the official mortgage company of the Chicago White Sox.
The announcement received a huge media response—trending on Twitter and spreading across major media outlets, including the Chicago Tribune, New York Times, ESPN, Rolling Stone and Sports Illustrated. In just a few days, there were over 75 original media placements about Guaranteed Rate Field. The news also got picked up on AP, and as a result, was picked up in over 1,000 media outlets.
Journalists had great things to say about Guaranteed Rate and our CEO, Victor Ciardelli. Noting that the new stadium name went to a local company that had grown astronomically in only a few years, Crain’s Chicago Business called Guaranteed Rate “Chicago’s hometown team.” The Daily Herald, Pioneer Press and Chicago Sun-Times highlighted Victor’s journey from a local business owner to naming an MLB stadium. Mortgage trade outlets, including HousingWire and Chicago Agent, were also excited to share the news.
To see even more media coverage, take a look at our Facebook, Twitter and LinkedIn pages!